The optimization of blog posts is a common topic – in the past, we’ve written about the importance of optimizing your content, both for the readability of our customers and for search engine optimization. Not only do people need to find your content (which is completed through great search engine optimization), they need to find […]
Category: Blog
How Online Reviews Boost Rankings in Search Results
In our last blog post, we discussed the importance of getting online reviews of your business to build trust with potential customers. While building trust is an excellent way to broaden your customer base, getting online reviews serves an additional purpose: It can help boost your rankings in search engines. Let’s look at exactly how: […]
The Importance of Getting Reviews for Your Business
There are so many factors to consider for effective SEO. And, the ranking factors constantly change. As a business owner, you likely get overwhelmed by the thought of running your business while simultaneously getting ranked high in search engines like Google. Thankfully, you’re in good hands here at 4theweb. It’s our job to make sure […]
How to Format Your Blog Post So It’ll Actually Be Read
Blogging is an extremely important part of marketing for your business. In fact, in a study done by Social Media B2B, business-to-business companies that blogged generated 67% more leads each month than those who didn’t blog. That is a telling statistic. If you’re not blogging, you’re not taking advantage of a huge asset to your […]
How to Write Exciting Content for Boring Industries
You may be offended by our insinuation that some industries and businesses are “boring.” But, you clicked on the article, so there is obviously some truth to the statement (otherwise you wouldn’t keep reading a blog post with such an offense title). Truth is, those of us who work in industries where the adjectives “boring,” […]
3 Long Term SEO Techniques That Pay Off…If You Can Wait 6+ Months
When people talk about SEO, they are usually looking for the fastest way to see upward movement in the search engines. The funny thing about this is, SEO really is a long game. There are millions of sites on the internet, so anytime you make SEO tweaks on YOUR website, Google has to shuffle around […]