Imagine you are the smartest person in the world (this shouldn’t be too much of a stretch – you seem pretty awesome). As someone with so much knowledge and wisdom, you have a lot to offer the world. You can solve world hunger, design the first flying car, or even determine once and for all […]
Susanna LaRosa
Why Modern SEO Fails Small Businesses: Search Engine Ranking is the Answer
As an SEO for small businesses, I live a much different life than most search engine marketers. Modern SEO is constantly changing, and the constant battle to understand and meet Google’s guidelines is an all-consuming occupation. In 2016, a new trend is appearing: Marketers like Neil Patel, Rand Fishkin, and many others, are focusing more […]
YMYL, EAT & SEO: The Art of Creating High Quality Content
Creating high quality content for your inbound marketing and SEO efforts is tough. It really is an art to create engaging content that is beneficial for search engine ranking as well as informative and easy to consume. Thankfully, Google gave us a glimpse into what they’re looking for when it comes to quality content. They […]
5 Most Useful WordPress Plugins for Small Businesses
You’re new to WordPress. You’re struggling to figure out each tiny detail of the dashboard: You just discovered how to publish a blog post yesterday, and have no clue how to make sure search engines are indexing your site, not to mention the myriad of other things you know you need to figure out but […]
SEO Content Marketing: How Answering Questions is the Foundation for Great Content
There is an art to writing great content that is both engaging and beneficial for search engine optimization. SEO content marketing is a delicate craft: You must balance usefulness with engagement. You may feel overwhelmed at the prospect of even beginning a piece of content. Where do you start? You aren’t alone in your dilemma: […]
The Quick and Dirty Search Engine Optimization Guide for Your Website
Are you looking for a few tips on how to optimize your website to get traffic and referrals from search engines? Read our Quick and Dirty Search Engine Optimization Guide for a few fast, effective tips from search engine optimization experts. Help! You have a website for your business, but it was created by your […]
Are You Ignoring the 2nd Largest Search Engine? Video Marketing Basics
Most people don’t realize they are completely ignoring the second largest search engine on the web. Focusing on Google, and then skipping on to Bing and Yahoo is a mistake most people don’t even understand they are making. Did you know that YouTube is the second largest search engine? YouTube tends to go unnoticed by […]
What is Search Engine Optimization? SEO Explained
As an SEO specialist, I get these questions and variations of them every time we tell someone what I do for a living: “What is SEO?” “So…how do you get websites to the top of Google?” “What’s actually involved in your job?” “What do you do all day?” These are legitimate questions. I may be […]
The Best Guide for Image Optimization for SEO
The optimization of blog posts is a common topic – in the past, we’ve written about the importance of optimizing your content, both for the readability of our customers and for search engine optimization. Not only do people need to find your content (which is completed through great search engine optimization), they need to find […]
How Online Reviews Boost Rankings in Search Results
In our last blog post, we discussed the importance of getting online reviews of your business to build trust with potential customers. While building trust is an excellent way to broaden your customer base, getting online reviews serves an additional purpose: It can help boost your rankings in search engines. Let’s look at exactly how: […]