There is an art to writing great content that is both engaging and beneficial for search engine optimization. SEO content marketing is a delicate craft: You must balance usefulness with engagement. You may feel overwhelmed at the prospect of even beginning a piece of content. Where do you start? You aren’t alone in your dilemma: […]
Category: SEO Basics
What is Search Engine Optimization? SEO Explained
As an SEO specialist, I get these questions and variations of them every time we tell someone what I do for a living: “What is SEO?” “So…how do you get websites to the top of Google?” “What’s actually involved in your job?” “What do you do all day?” These are legitimate questions. I may be […]
How Online Reviews Boost Rankings in Search Results
In our last blog post, we discussed the importance of getting online reviews of your business to build trust with potential customers. While building trust is an excellent way to broaden your customer base, getting online reviews serves an additional purpose: It can help boost your rankings in search engines. Let’s look at exactly how: […]
7 Common SEO Tactics That Have No Impact on Your Rank
These are unbelievably pointless SEO techniques that are constantly recommended by bloggers and SEO companies alike all over the web. Please don’t waste your time or money on these strategies! They are time-wasters, money-wasters, and ultimately they just bring disappointment when they end up having no impact on your rankings. 1.) Submitting your […]
What is Page Rank?
Many people get confused about what Google’s “page rank” factor is, so here is a quick post to clear that up. It sounds like “page rank” would have have to do with where your site ranks in the search engine (position 1, position 3, etc). In fact it has nothing to do with that! Page […]
How Does SEO Work?
When I tell people that I specialize in search engine optimization, I often get a lot of puzzled looks. “Okay, so I get that you rank websites on the first page of Google. But how do you do that? What do you actually do?” So I decided to write a quick post to clear that […]