I was asked this question recently by an associate and wanted to address it for our readers. More specifically, the question was about Medium… which has gained a lot of buzz and traction as a good place to share content, but the answer applies to the larger question of where your juicy content should be […]
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Benefits of Inbound Marketing: Long-Term Loyalty & Brand Awareness
It’s no secret that the world of marketing has changed immensely in the last 10 years. We have seen the emergence of digital marketing evolve into arenas that didn’t even exist a decade ago. With this digital evolution, new terms, strategies and markets have been created. 10 years is an iconic number. Why? Well, 10 […]
Why Integrated Digital Marketing is Critical for Your Business
In today’s digital world it’s critical to have an integrated approach with your online marketing efforts. Having a streamlined plan for you digital marketing helps you maximize and consolidate all your marketing efforts under one strategic umbrella. Listed below are four key reasons how an integrated digital marketing approach will help enhance your company’s digital […]
Google Changes Ad Placement on SERP’s. Good, or Bad?
Learn why the removal of right side ads isn’t nearly as big a deal as the addition of a 4th ad above the map results on desktop (scroll to the bottom of the article now if you just want to know why I think the 4th ad is bad). Removing the sidebar and adding a […]
3 Long Term SEO Techniques That Pay Off…If You Can Wait 6+ Months
When people talk about SEO, they are usually looking for the fastest way to see upward movement in the search engines. The funny thing about this is, SEO really is a long game. There are millions of sites on the internet, so anytime you make SEO tweaks on YOUR website, Google has to shuffle around […]
7 Common SEO Tactics That Have No Impact on Your Rank
These are unbelievably pointless SEO techniques that are constantly recommended by bloggers and SEO companies alike all over the web. Please don’t waste your time or money on these strategies! They are time-wasters, money-wasters, and ultimately they just bring disappointment when they end up having no impact on your rankings. 1.) Submitting your […]
What is Page Rank?
Many people get confused about what Google’s “page rank” factor is, so here is a quick post to clear that up. It sounds like “page rank” would have have to do with where your site ranks in the search engine (position 1, position 3, etc). In fact it has nothing to do with that! Page […]
It’s Google Official – A New On-Page Ranking Signal is Here!
Yesterday Google officially announced a new important on-page SEO ranking signal: SSL encryption. The Google team has been testing using SSL certificates (HTTPS encryption) as a ranking factor for a few months now – using a very small percentage of sites to perform tests on. According to their website, they have now officially decided to give […]
How Does SEO Work?
When I tell people that I specialize in search engine optimization, I often get a lot of puzzled looks. “Okay, so I get that you rank websites on the first page of Google. But how do you do that? What do you actually do?” So I decided to write a quick post to clear that […]
How to Easily Track Traffic with Google Analytics & WordPress
If you have a wordpress site, it is easy to track daily traffic with a simple plug-in called Google Analyticator. This is a great little tip for anyone who has signed up for Google analytics (or wants to sign up) but doesn’t now how to install their tracking code on their wordpress site without paying […]