Imagine you are the smartest person in the world (this shouldn’t be too much of a stretch – you seem pretty awesome). As someone with so much knowledge and wisdom, you have a lot to offer the world. You can solve world hunger, design the first flying car, or even determine once and for all […]
Category: Blog
Is it Better to Keep Blog Content on Your Site or to Post it on a Web 2.0?
I was asked this question recently by an associate and wanted to address it for our readers. More specifically, the question was about Medium… which has gained a lot of buzz and traction as a good place to share content, but the answer applies to the larger question of where your juicy content should be […]
Why Modern SEO Fails Small Businesses: Search Engine Ranking is the Answer
As an SEO for small businesses, I live a much different life than most search engine marketers. Modern SEO is constantly changing, and the constant battle to understand and meet Google’s guidelines is an all-consuming occupation. In 2016, a new trend is appearing: Marketers like Neil Patel, Rand Fishkin, and many others, are focusing more […]
Benefits of Inbound Marketing: Long-Term Loyalty & Brand Awareness
It’s no secret that the world of marketing has changed immensely in the last 10 years. We have seen the emergence of digital marketing evolve into arenas that didn’t even exist a decade ago. With this digital evolution, new terms, strategies and markets have been created. 10 years is an iconic number. Why? Well, 10 […]
YMYL, EAT & SEO: The Art of Creating High Quality Content
Creating high quality content for your inbound marketing and SEO efforts is tough. It really is an art to create engaging content that is beneficial for search engine ranking as well as informative and easy to consume. Thankfully, Google gave us a glimpse into what they’re looking for when it comes to quality content. They […]
5 Most Useful WordPress Plugins for Small Businesses
You’re new to WordPress. You’re struggling to figure out each tiny detail of the dashboard: You just discovered how to publish a blog post yesterday, and have no clue how to make sure search engines are indexing your site, not to mention the myriad of other things you know you need to figure out but […]
Why Integrated Digital Marketing is Critical for Your Business
In today’s digital world it’s critical to have an integrated approach with your online marketing efforts. Having a streamlined plan for you digital marketing helps you maximize and consolidate all your marketing efforts under one strategic umbrella. Listed below are four key reasons how an integrated digital marketing approach will help enhance your company’s digital […]
SEO Content Marketing: How Answering Questions is the Foundation for Great Content
There is an art to writing great content that is both engaging and beneficial for search engine optimization. SEO content marketing is a delicate craft: You must balance usefulness with engagement. You may feel overwhelmed at the prospect of even beginning a piece of content. Where do you start? You aren’t alone in your dilemma: […]
The Quick and Dirty Search Engine Optimization Guide for Your Website
Are you looking for a few tips on how to optimize your website to get traffic and referrals from search engines? Read our Quick and Dirty Search Engine Optimization Guide for a few fast, effective tips from search engine optimization experts. Help! You have a website for your business, but it was created by your […]
Google Changes Ad Placement on SERP’s. Good, or Bad?
Learn why the removal of right side ads isn’t nearly as big a deal as the addition of a 4th ad above the map results on desktop (scroll to the bottom of the article now if you just want to know why I think the 4th ad is bad). Removing the sidebar and adding a […]