For companies that grew one piece at a time
AI-powered SEO, GEO and AIEO put your business in front of buyers on Google and in AI search. Inside your company, we connect systems, automate processes and build AI agents across sales, support, finance, operations, hiring and software. We turn AI into a growth engine for the entire business.
We helped grow these companies. Each was later acquired.
AI in action: from the first search to the work inside your company
Her buildings are spread across the region, and you have a branch near each of them. Your website lists your services and a phone number, but it doesn’t show where you work or that you handle accounts with several buildings. She can’t tell whether you could take this on, so she calls someone else.
What we do We make your services, branch locations and the size of account you handle clear on the site, and we do the technical SEO that helps Google and AI search understand your business.
Search work for HOPE Foods Monthly organic impressions rose from 15,000 to 800,000 over 16 months. Read the case study
An account you already have
Another customer has three buildings with you. She asks for cleaning five days a week at Sites A and B instead of three, starting Monday. Sales agrees, updates her agreement and the price, and moves on to the next account.
The schedule at Branch 1, which cleans those buildings, still says three visits. So does the billing record.
The first week
Nobody changed the branch schedule, so the crew comes Monday, Wednesday and Friday, as it always has. On Tuesday and Thursday nobody comes. She calls her account manager, who can see the new agreement but can’t see why the branch didn’t follow it.
The end of the month
Billing still has the old contract, so she is billed at the old price. You sold more work, and it isn’t being done or billed. Your account manager spends days pulling the agreement, the branch schedule and the invoice together. The branch manager says nobody told them. The customer calls you. Changes on other accounts wait while this one gets sorted out.
What ForTheWeb connects
We start by sitting down with sales, the branches and billing to see how a change moves through your company today. Then we connect the agreement to the branch schedule and the billing record, in the systems your people already use, wherever those systems allow it.
When something is missing Site C has no start date yet. Instead of turning up later as a complaint, it goes to the account manager with the agreement attached, so she can confirm the date with the customer.
The same account, the next week
The crew’s schedule shows Sites A and B five days a week. Her account manager answers from the same record the branch and billing use, and Site C starts once its date is confirmed. Changes on your other accounts move the same way, so they stop piling up on your desk.
And for the next buyer Your site shows the region you cover and the accounts you handle, so the next property manager can see that you’re a good fit and call you.
Your whole company, connected
Our campaigns directly contributed to each company’s growth, and each was later acquired. Each story walks through the work behind the numbers.
Website, SEO, paid display and Amazon, run as one program for a national organic hummus brand.
800,000
Monthly organic search impressions after 16 months, up from 15,000
More than 130,000 attributable store visits from display ads, with a cost per thousand impressions four times lower than under the previous vendor.
Acquired by Savencia Fromage & Dairy, 2021
Walk through the HOPE Foods story
Search for a web data software company selling to corporate buyers who didn’t yet know its name.
56 to 3
Google position for “content aggregator software”
1,233,886 search impressions on the tracked searches in one year, and first-page rankings from 14 to 41.
Acquired by Import.io, 2019
Walk through the Connotate story
Search, content, reviews, a telehealth campaign and clinician recruiting for an in-home pediatric therapy company.
40 to 160
Average monthly calls from the Google listing, by October 2020
Organic traffic about twice the year before. By June 2024, four Colorado profiles held 837 reviews, each rated at least 4.7.
Acquired by Care Options for Kids
Walk through the Solace story“ForTheWeb is our trusted digital marketing partner. They are really great.”Aubrea Alford, Digital Marketing Director, HOPE Foods
Win demand through AI-powered search. Connect the systems that run your company. Put AI agents to work across departments. We build the strategy and the technology together.
As your search agency
We use AI to uncover buyer demand, sharpen your content and strengthen your visibility across search engines and AI answers. Technical SEO, content, structured data, local presence and authority work together to turn discovery into qualified inquiries.
See the search workAs your forward-deployed engineers
We connect your CRM, accounting, communications, databases and internal tools, automate the processes between them, and deploy AI agents that do the work. From customer tickets and sales research to invoice processing and code review, we build across the business.
See how an engagement runsAs your consultants
We identify where AI can make the biggest difference across your company, set the priorities and define the build. You get a practical roadmap with the systems, processes, agents, costs and measures of success—and a team to put it to work.
See the consulting workA foreman records extra work on a job. Before it can be billed, the project manager has to price it and get the customer’s approval, and accounting needs that approval and the backup to include it in the pay application. When each of those lives in a different place, finished work waits to be billed.
We connect the field record to the change request, the approval and the pay application, so your team can see which changes are ready to bill and which still need a decision.
Talk through your project handoffs →A customer’s machine is in your service bay, and the part it needs is at another store. Service, parts and rental each hold part of the answer, so the customer has to call more than one person to find out when the machine will be ready.
We connect the repair, the part transfer and any rental to the same customer and machine, so whoever answers the phone can give a complete answer.
Talk through your store operations →
Illustrative example
Follow one extra pickup through a dispatch office: the call, the route, the service details, the driver’s work order, the returned ticket and the bill. Then see the same work connected in the systems the office already uses.
Walk through the officeForTheWeb is a team of former Googlers and search specialists. Josh started in web design for small businesses and moved into corporate search and digital marketing. The same team now takes on AI consulting, integration and automation across the whole business.
Bring us your growth targets and the work you want AI to take on. We’ll map the opportunity across your business and give you a clear scope and price.
