AI in action: dispatch, service and billing
Who carries the work from the route to the bill?
When the route, the phone and billing live in different places, someone in the office has to put the work together.
From the customer’s call to the completed job
“Our container’s full. Can you get someone here today?”
A commercial customer calls for an extra pickup. Someone in the office takes the request and writes down the details.
Dispatch finds a truck.
The dispatcher checks the routes and finds a truck that can take the stop. The customer’s request has to reach the driver.
The office checks the service details.
Staff look up the customer’s service information and record the extra request so the people handling it have the right context.
A work order goes to the driver.
The office prepares the pickup details for the driver, including where to go and what the customer requested.
The service ticket comes back.
Staff match the returned ticket to the request and check the details. If something is missing or conflicts, they follow up.
Checked tickets wait for billing.
The billing team needs the service record and the customer’s terms to determine what belongs on the bill.
AI consulting and business automation
Connect the work in the systems you already use.
We connect records in your tools where supported. Missing or conflicting details go to the responsible person with context. Your team approves anything sent to a customer. Consultation determines scope and pricing.
- WebsiteSite architecture and content
- SEOOn-site and off-site search work
- Paid displayAudiences, creative and bids
- AmazonPart of the marketing program
- Grocery stores130,000+ attributable in-store visits from display
SEO and search visibility · HOPE Foods
One program, from the website to the grocery store
ForTheWeb worked on the website, SEO, paid display and Amazon for the national organic hummus and dip brand. This is documented marketing work; the office scenario above is illustrative.
Organic search impressions grew
800kfrom 15k
Monthly organic search impressions, 16 months
Display reached customers near stores
4×
Lower display CPM after the move from HOPE's previous vendor
130k+
Attributable in-store visits
Savencia Fromage & Dairy acquired HOPE Foods in 2021
The campaigns directly contributed to the growth. They were not the sole cause.
“ForTheWeb is our trusted digital marketing partner. They are really great.”
Aubrea Alford, Digital Marketing Director, HOPE Foods
40 → 160
Solace Pediatric average monthly calls from the Google listing
2×
Solace Pediatric organic traffic by October 2020, against the year before
837
Solace Pediatric reviews on four Colorado profiles, each rated at least 4.7
10+
Years of SEO. Former Googlers on the team.
Solace Pediatric Search, telehealth, and recruiting work alongside the company as it grew. Care Options for Kids acquired Solace. Read the case study
Connotate Search work that matched category research to the platform, the buyers, and the sales team. Read the case study
Agents we build
Dispatch is one part of the business. We build AI agents across customer support, sales, finance, research, recruiting and software—and connect them to the systems your company runs on.
A person on your team approves anything an agent would send to a customer.
Win and serve customers
Customer support agents
Answer tickets from your documentation, resolve routine questions and escalate the issues that need a person—with the customer’s context already gathered.
Sales research and outreach agents
Find qualified prospects, research their businesses and write personalized outreach that gives your sales team a stronger opening.
Meeting and CRM agents
Join calls, capture decisions and next steps, and update the CRM so your team can act without rebuilding the conversation from memory.
Run finance and daily work
Invoice processing agents
Read invoice PDFs, extract the figures and push the data into your accounting software. Route missing or conflicting details to the person who can resolve them.
Browser agents
Complete forms, book appointments and carry out browser-based tasks in the tools your business already uses.
Build and support software
Codebase Q&A agents
Give your developers answers grounded in your actual GitHub repository. Retrieval-augmented generation connects each question to the relevant code and documentation.
Pull-request review agents
Review proposed code changes for bugs and security issues, and leave actionable comments where your developers already work.
Incident response agents
Read logs, investigate failure signals and suggest fixes so your team can move from an alert to a clear next action.
Equip your people
Employee onboarding agents
Set up accounts, guide new hires through your documentation and move onboarding tasks across the teams responsible for getting someone ready to work.
Recruiting agents
Screen resumes against the role’s requirements and schedule interviews, giving your hiring team an organized candidate pipeline.
Turn information into decisions
Data analyst agents
Ask a business question in plain English. Get the SQL, charts and analysis that turn your company’s data into an answer your team can use.
Multi-agent research teams
Put a planner, researcher, writer and critic to work on the same question. They develop the research, challenge the findings and produce a finished brief for your team.
Connect, measure and control AI
MCP connections to your internal tools
Build MCP servers that connect AI agents to your company’s internal tools, records and services, with the access and actions each agent needs to do its job.
Agent evaluation dashboards
Measure agent accuracy, cost and latency on real tasks. See what is working, where performance breaks down and what to improve next.
Agent guardrails
Keep agents inside the permissions and actions you approve. Block prompt-injection attempts and risky tool calls at the point of execution.
Talk to Josh
Bring the searches you should be winning, or the work your office carries between systems. Josh Race leads the work at ForTheWeb.