website speed optimization

MOBILE FIRST

Google has switched to “Mobile First” crawling. This means they view your website’s speed on mobile devices as more important than desktop.

UNDER THE HOOD

When someone visits your site there are many factors that determine how quickly it loads. We’ll analyze the structure of your site and fix any slowing issues.

SITE SPEED FACTORS IN

Now that site speed is a ranking factor, it’s important that your website loads faster than that of your competitors. A faster site will help you rank above them.

SITE SPEED FACTS

*Google, Mobile Speed Matters https://www.thinkwithgoogle.com/intl/en-154/marketing-strategies/app-and-mobile/mobile-speed-matters/

THE CHALLENGE

Creating a beautifully designed site will only take you so far. Many web designers lack the technical skills or expertise to balance the aesthetic appeal of your website with its intended purpose.

A website is no longer just a poster board for your business. It is a primary driver of sales and customer engagement. We are masters of balancing the aesthetics of your site while ensuring the underlying structure serves the purpose of driving growth.

GOOD DESIGN & GOOD STRUCTURE

GOOD DESIGN vs GOOD STRUCTURE

SPEED MATTERS

We maintain 90+ page speed scores for our speed optimization clients across the board. Why is this important? Speeding up our client sites allows us to have a much more powerful impact through our many other marketing campaigns and channels.

Website Speed Optimization can be the difference between being fifth or first of the search engine results page or Google Map Pack.

TECHNICAL SPEED OPTIMIZATION

Defer JS & CSS
Optimize queries made to server
Optimize scripts (JS, CSS)
Above the fold prioritization
Enable CDN & caching

JS & CSS minification
Lazy load & exclusions
combine fonts
Reduce server & script requests
Optimize images & media